How to Choose the Perfect Blog Niche in 2022 (+25 Profitable Niche Examples)

Last Updated on November 16, 2021

This is probably the most asked question new bloggers face when they’re just starting out. How do I choose the perfect blog niche?

You want to obviously go with the best option for your blog, perhaps one that makes you the most money? But crawling through all the advice from the many different blogs out there and you get confusing messages like this:

One blog says: “Blog about what you’re passionate about”

Another blog says: “Forget your passions, blog in the profitable niches!”

Someone else says: “Don’t worry about being profitable, blog with what you know”

Then someone else chimes in: “It’s all about keyword research if you want to rank on the interwebs”

Pretty soon you’ve done a complete circle and are no closer to choosing a blog niche than when you started. This vicious cycle took me about 6 months to realize I was just spinning my wheels and not going anywhere.

thinking of a blogging niche can feel like you're spinning your wheels
Trying to choose a niche can feel a little like this…

Not only was this process so overwhelming and time-consuming, but I was worried that if I made the wrong move that it would be so much harder to make money blogging and eventually have a successful blog.

In fact, my first two blogs sucked so bad that I had to get rid of them because I really had no idea what I wanted to blog about and started writing about everything.

Ideally, you’d want to find a niche that has great potential, with low keyword competition, plenty of affiliate programs to join, and a tonne of traffic.

To simplify the process, we’re going to break down the process of how to actually choose the perfect niche for your blog and by the end, you will have found a niche to start your blogging journey.

And if you’re still stuck, I’ll even give you 25 examples of actual niches that have made money in 2020 to show it’s still possible to launch a blogging business in 2021.

But before that happens though let’s go back to the basics. It’s important we need to understand the fundamentals first.

Ready? Let’s fly…

What is a Niche?

A blog niche is a topic that you have specifically chosen to create content (write/blog) around.

This can be as broad or as specific as you want it to be. Here’s an example of what I mean:

Broad Niche: Sports
Specific Niche: Los Angeles Lakers Memorabilia

If you’re in this for the long haul (pun intended) then talking in a broad niche like sports without being specific, is a setup for failure of your blog right from the start.

The thinking here is that you’re targeting everyone who loves sports. While you’re technically staying ‘on topic’, you’re talking to a much larger audience and guaranteed there will be people who will tune out from reading your blog because it doesn’t interest them.

Instead, to keep people interested in what you have to write about, you need to choose a blog niche – a clearly chosen area within a broad niche to focus your content around.

But…it’s a balancing act…more on this later.

Why do you even need a blog niche?

This is a great question. Why can’t I just write whatever the hell I want to write about? It’s my blog and I can do what I want!

How to choose your niche
Do you even niche?

Technically, yes you can! There’s no blog niche police that will come bursting through your door and say “choose a blog niche or else!”.

But here’s the thing, by not having a niche, there’s no direction in where your blog is going.

When someone comes to your website, they’re looking for something, whether that’s information or entertainment or something else.

If you’re writing about completely unrelated stuff, it’s clear to the reader that it’s not an authority site, and may quickly leave.

My first blog was on marketing. That’s it. Just…marketing. I soon got so overwhelmed with all the different topics within marketing that I quickly gave up on that website, because I had no idea how I was going to cover it all.

With this blog, I’m targeting people who want to learn about blogging, building a website, and SEO tips. It’s much more specific and someone who reads this post may stick around and read something else that’s also related.

This builds an audience.

Choose one topic instead of multiple ones

By sticking to just one topic it will help you build authority within that niche. People will quickly see you as an expert within that field.

If you’re blogging about everything it will be much harder for you to rank in the search engine result pages because Google won’t know exactly what your site is about.

If they don’t know what it’s about, then it won’t know what terms to group your site with amongst other blogs of a similar niche, and so unfortunately you miss out on that traffic.


So How Narrow (or Broad) Should You Go?

This is one of those “it depends” type answers. The reason is, how long can you talk about your specific niche for? You want to choose a topic that you find interesting enough to talk about consistently for years to come (you’re in it for the long haul remember?).

So if you’re interested in talking about the “Los Angeles Lakers (or insert your favorite team here) smartphone accessories” then it probably isn’t going to work in the long run.

On the face of it, it looks like a great niche, very specific to the LA Lakers so you’ve got all those hardcore fans to target and low competition.

However, there’s only so much you can write about before you start repeating yourself and people potentially start getting bored. How many different things can you seriously write about weekly, for years to come?

What you can do instead, is to broaden your niche a little bit to include NBA smartphone accessories. This still lets you blog about the Lakers but it also then allows you to talk about the other teams and potentially target those fans too (potentially bringing in extra money!)

But don’t go too broad

This is a balancing act. According to Statista, there will be 31.7 million bloggers in the United States alone by the end of 2020.

It means that if you’re too broad and cover an umbrella of topics such as “health” or “investing” then you could find it very difficult to build a following.

So instead of choosing “health”, you could go for “working out at home” (which was very common in 2020 – Thanks Covid!).

In the investing niche, break it down by including one, maybe two topics such as “real estate investing” or “share investing”. Now granted you could go deeper into those niches but it would depend on your business goals and if you were an actual realty or financial advisor/planner.

Now that we’ve got that covered and you can get a sense of how to choose a niche without going too narrow or broad, let’s get some ideas to get you going.


How to Choose the Perfect Blog Niche

Here’s the thing a lot of people mention when looking for a niche, “blog about something you’re an expert in”. People have defined being an expert as having 10,000 hours in the field that they’re in.

Now I disagree with this. I’m an 11,000-hour pilot, but I also have a lot of knowledge on building blogs/websites and SEO (but I’m not an expert). So should I have started a blog on aviation? No, and here’s why.

While I’m passionate about a lot of things (flying, martial arts, calisthenics, investing, business) I didn’t want to lose that passion by blogging about them. What’s that saying?

Too much of a good thing can be a bad thing?

The best thing about blogging is that you don’t need to be an expert to start. Because you are constantly researching topics to write about, you become the expert over time.

In essence, you just need to know more than the person you’re teaching/writing to!

So with that here are some ways you can come up with your blog niche.

1. Write Down a List of What You’re Interested In

What can you not stop talking about? In a lot of the blogging communities I’m in, most people give up quickly because they’ve chosen a niche that they think will make them the most money but they’re just not interested in it.

one way to choose your blogging niche is to make a list of things you're good at
Use whatever works to come up with ideas…

I’ve even read some of their articles and it definitely comes through in their writing style that they’re just not interested in what they’re talking about.

It’s boring to read. There’s no love there.

So write down (yes on that old-fashioned piece of paper and a pen) or if you’re more visual and love technology, you can try Coggle.

It’s totally free and lets you jot down your ideas to make them easy and colorful.

When coming up with ideas, there’s no right or wrong answer for the moment. Just anything that comes to mind. We can always narrow it down later.

What magazines/books do you read?
What types of movies do you watch?
What are your hobbies?

What does your list look like? It could be something like:

  • Aviation
  • Credit Cards
  • Golf
  • ‘The Rock’ Movies
  • Real Estate Investing

2. What are you Known For?

What do people come to you when asking for advice or to help them with? For me, it was anything to do with technology and building computers/fixing computer problems.

Then specifically I was asked to build websites and optimize them.

This is a really good question to ask yourself because if someone is having a problem and they’re coming to you for advice, you obviously know something about that subject.

Leverage this to your advantage.

The other thing I like about this is that if one person is having a particular problem, then chances are there will be many more people with the exact same question. This is your chance to help people.

3. What Personal Goals Have You Achieved?

when choosing a blogging niche think what achievements you have accomplished
Have you done something awesome?

What skills did you use or have learned, to achieve a goal you set out for yourself?

Goal setting is something nearly everyone does, yet fails to achieve. Why is that? How did you overcome the hurdles to get what you wanted?

Did you have great time management skills, were you really organized in the morning with a particular morning routine that set you up for the rest of day?

Perhaps you developed great habits and consistently broke through the tough barriers.

Here are some ideas:

  • Lost weight and kept it off
  • Got out of financial debt
  • Bought your first home with a deposit you’ve saved
  • Competed in a triathlon
  • Stayed in a long term relationship

Whatever it is, you can bet that there was something that made all the difference and you could totally blog around that particular topic.

4. Go For Popular Topics

Still stuck for ideas?

I’ve put this one at the end because these topics are considered “evergreen”. Meaning, topics that won’t go out of style any time soon.

  • Health and Fitness: COVID-19 showed us how big this niche is – Supplements, weight training, nutrition, yoga
  • Finance: Money is a sensitive topic and always in demand – Personal money management, investing, saving money, debt management
  • Personal Development: People are always looking for ways to better themselves – Spiritual, mental health, calmness, leadership
  • Technology: People either struggle to keep up with it or they simply love it – Digital Marketing, website development, computers

Don’t make the mistake that many people do and go into a niche because of how much money the market brings. For example, supplements is a huge industry. In 2015 it was estimated to be worth around US$37 billion (A$48 billion) every year.

But that doesn’t really interest me so I didn’t choose it.

You can always start off with one topic and then branch out to other related topics as the blog grows and your knowledge on the subject also grows.


Ways to Validate Your Niche Ideas

By now you should have a few blog niche ideas that you want to look into. But before we launch and spend money building our website, we need to know a couple of things.

Are people actually searching for the topic? – If it’s a topic they’re passionate about and want information on.
Are people willing to spend money in that niche? – If you have a cure for back pain, people would be willing to pay to sleep in comfort.

There’s one thing you need to understand in business. You’re paid to solve a problem. The bigger the problem, the higher you get paid. Think about it…

How much would you pay someone to wash your car vs. how much would you pay someone to cure the pain you’ve had in your back for the last 20 years?

Here are the steps to validate:

  1. Think of the main keyword/term for the niche
  2. Go to Google Trends
  3. Put in your search term from point 1
  4. Read the results
  5. Change the settings to get different data. For instance a particular country vs. worldwide. The past 12 months vs. the last 5 years, etc

The numbers are relative numbers. So Google Trends is really good at comparing niches too. You’ll get an instant snapshot of how those numbers relate to each other.

using google trends to compare different niches

In the example above I’ve compared Bass fishing and Ice fishing in the United States over the past 5 years. This would be a great niche to expand within the fishing niche because, you can see that Ice fishing is very popular over the wintertime, and during the summer, Bass fishing is popular.

This means you could be bringing in plenty of traffic around those two niches all year round!

It’s Keyword Research Time!

Time to get into it. Keyword research isn’t hard but it’s just not enough only looking at the trends from Google. We need more. We need to know how many people are actually searching for the keywords.

If there are not enough people looking for what you want to write about then you’ll struggle to find topics. (Remember we’re in this for the long haul).

To do this we’re going to be using some online tools. Don’t worry the ones I’m suggesting are free, but you are limited to a number of searches per day (5 maximum). If you come across ones that allow you to do more let me know!

A very popular tool is the one from Neil Patel called Ubersuggest.

Before we use the tool we need to find some different keywords first, that are closely related to our main keyword.

If we’re sticking with the Bass fishing niche, some keywords could be:

  • bass fishing lures
  • bass fishing boat
  • bass fishing rod and reels
  • and so on…
Ubersuggest keyword research

While there’s really no hard and fast rule for how many searches your main keyword should have, I’d recommend at least 5,000 searches per month. This will give you at least enough traffic to potentially monetize your site later on.

Ubersuggest Keyword Research
Ubersuggest even gives related keywords with their search volume…

Can I Make Money From This Niche?

Now the million-dollar question. Can you actually make money from this thing?

The quickest way to look for this is if people are paying for ads or have created products around your chosen topic.

Simply type the keyword into Google and see what pops up.

Google Keyword Research
Are people paying to display ads?

In this case, we can see that there are bass fishing rods that pop up in the ads section of Google. Meaning that people are willing to pay money to display their ad because there are customers buying them.

Another way to check if people are buying products is to check on Amazon, eBay, Etsy, Walmart, etc. This can be a profitable way to make money on your blog, by becoming an affiliate and recommending certain products in your posts.

Amazon Keyword Research
Being an affiliate means you get paid when someone clicks your link and buys a product…

To be an affiliate marketer, you can recommend a product to your readers (make sure it’s ethical and something either you have used yourself, or know of someone who has) through a ‘review’ post or a ‘best of’ post.

If someone then clicks on the link and buys that product, you’ll receive a commission from Amazon in this case. While the commissions may have dropped recently on Amazon, it’s still not a bad place to get your feet wet and try it out.

Finally, have a look at your competitors. Are they selling digital products, courses, and e-books you could potentially create as well? Do they have ads on their website? If they do, then that’s a great sign there’s money to be made.

Is There Enough Competition?

Wait! Huh? Competition is a good thing?

Yes, it is! There will be a lot of people that say to you that your niche is oversaturated. In this article, I use the example of how there are a whole bunch of the same Chinese restaurants in your town, yet why do you go to the same one every time?

It’s because there’s something that you like about right? A certain dish, or the customer service, or the cleanliness, whatever it is, the same principle applies to your niche too.

People will keep coming back because they either like the products you’re offering, or your customer service, or your style of writing. If there is a heap of competition you need to differentiate somehow to stand out.

Pro Tip: The other bloggers in your niche aren’t just the competition. Create a network with them, guest post for them. Collaborate with them. If it benefits the wider audience then I’m all for it.


25 Examples of Profitable Blog Niches: What Makes Them Successful?

I am a firm believer that you can make money with any blog niche, each of the following blogs cover their topics in unique ways.

This should give you an idea of what makes a good blog and how you can deliver value to your audience. If they’re true fans then they’ll definitely be supportive of you and the money will be a byproduct of the help you’ve given them.

1. Entrepreneurs On Fire (Blog Niche: Online Business)

John Lee Dumas Entrepreneurs on Fire

John Lee Dumas is the founder of this incredible blog. His primary focus is on his podcast with also adding extra revenue streams from his courses and e-books.

In February 2016, John scored a massive $595,936 in a single month. An absolute inspiration for budding entrepreneurs. John is a wealth of knowledge when it comes to making money online through a podcast and his blog.

2. Making Sense of Cents (Blog Niche: Personal Finance)

Making Sense of Cents by Michelle Gardner

Michelle Gardner started this blog to help herself improve on her finances. She was able to pay off a $38,000 student loan in 7 months thanks to her dedication and discipline.

This is a great blog because it provides a real solution to real problems. Michelle teaches how saving money and setting yourself up for financial success through a side hustle can drastically improve your life.

3. Just a Girl and Her Blog (Blog Niche: Lifestyle)

Just a girl and her blog Abby Lawson

This blog by Abby Lawson is proof that you can definitely make money from blogging about different topics. While the niche itself usually covers anything and everything linked to daily life, Abby has mainly blogged about organizing, decorating and blogging.

You can obviously tell she loves what she does and still engages with her audience. A great blog!

She also earns an income from paid printables and other digital products.

4. Nomadic Matt (Blog Niche: Travel)

Nomadic Matt by Matt Kepnes

After a pilot, getting paid to travel sounds awesome right? I mean, these bloggers might get paid to travel the world, but I get to do the same AND fly the plane at the same time, 😉 now that’s my kind of holiday.

Having said that, Matt Kepnes has made an absolute killing with his awesome travel blog. Because most people can’t afford to do the traveling themselves, Matt has found a niche where he can share all of his experiences.

He covers everything related to international, domestic, and local travel. And because most people research where they want to go before they book, and love getting suggestions of the best places to go and do, travel bloggers can earn some serious coin.

Potential earnings are around $6,000 per month.

5. Nerd Fitness (Blog Niche: Health & Fitness)

Nerd Fitness

You can bet that this niche was profitable and in high demand even before Covid-19. But even now with the pandemic, the crew at Nerd Fitness (an awesome domain name, by the way, founded by Steve Kamb) has been going strong since 2009.

Steve started his blog “because he wanted to provide a fun place for nerds to learn about health and fitness, chat about gaming and comics, and live better lives.”

In one of the most competitive niches out there, this is what differentiation looks like! Their target market is clearly identified and they speak to their audience with over 1.5 million visitors to their site each month.

Today the blog covers all types of health and fitness content, including fun home workouts to full online coaching, and more.

6. Side Hustle Nation (Blog Niche: Side Hustles)

Side Hustle Nation Nick Loper

When I was looking for a side hustle back in 2013, I came across Nick Loper’s blog. Nick was in a similar situation to me, where I couldn’t rely on just my job to provide me one income stream.

Nick started out full-time in a large corporation, like many who have started side hustles, working on their projects in whatever free time they had. Primarily at nights and on weekends.

One of the best things about Nick’s blog is that it shows both sides of starting a side hustle, the wins and the failures. Every quarter is an update on how the blog is doing and what projects Nick is up to.

7. Digital Photography School (Blog Niche: Photography)

Founded by fellow Australian Darren Rowse (also the founder of ProBlogger), the site provides tips for beginners and advanced photographers alike, on how to get the most out of their cameras.

While it’s not a traditional “school” the theme is that it merely covers the “how-to” of photography. Answering questions from what camera equipment to use, to processing photo tips, and more!

DPS is a great niche website that leverages all of the different ways to make money online and provide real value to its community.

8. Backlinko (Blog Niche: Search Engine Optimization)

Backlinko Brian Dean

SEO is a very common term these days, and for very good reason. With the number of bloggers coming onto the scene now, SEO has become an even more important part of a blogger’s strategy.

Brian Dean, the founder of Backlinko, is what you would call an expert in this field. It’s really one of the only SEO blogs I follow. The website is ad and clutter-free, and the navigation is super fast, so you can tell he pays attention to his own teachings.

Most of Brian’s content is of ultra high quality (in the form of a guide) with great step-by-step tutorials, and it’s why he has been able to build it into a 7 figure business.

9. Jennifer Maker (Blog Niche: DIY, Crafting)

Jennifer Maker

Blogger and design extraordinaire, Jennifer “Maker” Marx, is an absolute inspiration to anyone wanting to get into the world of DIY design and crafting.

With over 350 projects and tutorials on the blog, Jennifer focuses on papercrafts, Cricut, and DIY projects, crafting tutorials, and easy home decorating ideas.

Besides having plenty of content for her audience to never get bored, it offers non-crafters like me an easy step-by-step tutorial, through both video and blog content.

Seriously, I had never used a Cricut before, and this was so easy to follow.

10. Puppy Leaks (Blog Niche: Pets)

Puppy Leaks

With the majority of the population owning a pet of some sort, this category has many different sub-niches (a niche within a niche). People also love their pets and want to know how to care for them in the best way possible.

Puppy Leaks is a blog where dog owners can find tips and advice on how to care for and live a better life with a dog.

Even if you’re not into dogs, you can choose any other animal, anything from goldfish to Kangaroos and pet bears!

11. GoNintendo (Blog Niche: Video Gaming)

Go Nintendo

Video gaming is so hot right now. The best thing about this niche is that your target market can include both kids and adults. Whether people play games just for fun or competition this niche is wide open and shouldn’t be too hard to get traffic to your blog.

This is a good example of a niche that can be too broad though. So it would be a good idea to niche down a bit.

For example, GoNintendo only blogs about Nintendo branded consoles and games. They are a review, news, and tutorial blog with a real sense of community.

While you don’t see this as much anymore, they have incorporated a forum on the website as well to get more people involved and create that community feel to it.

12. Kayla Itsines (Blog Niche: Women Fitness)

Kayla Itsines

Another fellow Australian (go Aussies!), Kayla’s story starts out as a certified personal trainer. She then leveraged her expertise and knowledge to start her own blog. Her mission is to help as many women as possible achieve their goal of fitness and to feel more confident.

She was able to get her message out through social media to promote her brand.

Kayla’s revenue streams include her e-books and guides, a collection of workout accessories, and an app. In fact, in 2016, the app Sweat with Kayla generated more revenue than any other fitness app!

13. The Blonde Salad (Blog Niche: Fashion, Beauty, Lifestyle)

The Blonde Salad Chiara Ferragni

Arguably, one of the biggest niches in the world. The reason why I’ve grouped this blog into 3 categories is that these bloggers usually move into other niches and combine them together.

For instance, if you’re into fashion then you probably are into beauty as well, followed closely by living a certain type of lifestyle in order to make you look awesome in the first place.

Chiara Ferragni started her blog in 2009 by documenting her own style. She has since gone on to start her own shoe collection brand with a reported net worth of $10 million.

14. Pinch of Yum (Blog Niche: Food & Recipes)

Pinch of Yum Lindsay Ostrom

Lindsay Ostrom was a typical 4th grader teacher that started a hobby on the side, that has now become a full-time blogger.

Pinch of Yum is a blog based on Lindsay’s lifestyle of food. “In this space, I am always sharing fresh, flavorful, (mostly) healthy recipes that I love to make and eat in my real, actual, everyday life.

“If I wouldn’t eat it in real life, I won’t put it on the blog,” she says.

POY has many great recipes (plenty of which I’m going to try during lockdown, thanks Lindsay!), the blog pulls in millions of visitors a month and they have now expanded to Food Blogger Pro.

A place to teach people everything they’ve learned over the years and how to start their own food blog.

15. Smart Home Solver (Blog Niche: Smart Homes)

Smart Home Solver

Home automation is growing in popularity and as technology gets better and better, (just like our phones are knowing everything we do) pretty soon our homes will be the same.

If you’re into gadgets (like me!) then this could be a lucrative niche for you. It’s primarily a review site of all the different products out there to make your life at home easier.

It could be a good thing if we have to keep going into lockdown due to pandemics.

One of the great things here is that you don’t need to be an expert in this niche. You’re simply reviewing and recommending products for people who want to know the answer to what will help them out the best.

Just make sure that you write in a way that is ‘non-techy’ for the readers to understand your language.

16. Sarah Titus (Blog Niche: Parenting)

Sarah Titus

If parenting wasn’t hard enough already and all while trying to build a side hustle and juggling a full-time job all at the same time. When our children were babies, my wife and I would be desperately seeking information online through the various stages (in fact it’s never-ending 😉)

Because of this pain point, it’ll be quite easy to resonate with readers and build up a sizeable following.

Sarah has a huge blog that combines a lot of different categories such as, printables for kid’s activities, parenting advice, and earns a whopping $2.7 million per year from her Shopify store.

17. Neil Patel (Blog Niche: Digital Marketing)

Neil Patel

The Godfather of digital marketing, Neil started his blog when he was 16yrs old. He was forced to build up his marketing skills and founded CrazyEgg (a website optimization platform) and Hello Bar (a software messaging service for your website).

While digital marketing as a niche itself is huge, it would be wise to niche down first and then broaden out. It is currently a big topic in the digital world with many people even starting their marketing agencies.

While Neil has his own blog, he also has a digital agency at Neil Patel Digital.

Because this niche primarily sells to other businesses (B2B), not to customers, it’s fair to say that businesses will invest a lot more and not think about spending the money as much, if someone was to guarantee an increase in revenue for them.

It’s for this reason that this niche has such huge potential for bloggers to get into and shows no signs of slowing down.

18. Evan Marc Katz (Blog Niche: Relationships, Dating)

Evan Marc Katz

How different is dating these days thanks to apps like Tinder and Bumble. Plenty of people find themselves too shy to meet or lack social skills to form a relationship with someone.

Because the technology is not going away, this problem will continue to exist. In your new dating blog, you can prepare singles to perform at their best when they go on dates.

Dating coach expert, Evan Marc Katz shows how to do exactly that. He “specializes in helping strong, smart, successful women understand and connect with men.”

His revenue sources include purchases from e-books and the ability to be coached by Evan himself.

19. Becoming Minimalist (Blog Niche: Minimalism)

Becoming Minimalist

Think of how much simpler your life would be if your space wasn’t so cluttered with stuff you don’t even use anymore. How often have you done a spring clean only to find things you didn’t even know you had?

Living a minimalist lifestyle is slowly becoming fashionable once again. If you’re living it, why not blog about it?!

20. Addicted2Success (Blog Niche: Personal Development, Motivation, Inspiration)

Addicted 2 Success Joel Brown

Founded in 2011, by another awesome Australian blogger (biased much?), speaker, and coach, Joel Brown.

Where many people feel helpless and confused about what success looks like and struggle to win the never-ending battle of doubt, “Joel started his website with the intention of educating and inspiring like-minded people all over the world to always strive for success no matter what their circumstances.”

If you’ve found success and beat the struggle, you can help others do the same by motivating and inspiring them to achieve their goals too.

21. Self-Made Web Designer (Blog Niche: Web Design)

Self Made Web Designer Chris Misterek

Chris Misterek is the founder of this blog. His genuine approach to helping others become web designers shows in his high-quality blog posts and podcast episodes.

In his weekly posts, Chris talks about all things web design, careers as a freelancer, UX (User Experience) design, and much more.

If you have a creative mind and constantly crave inspiration, then helping people come up with creative solutions to their problems, could be a winner for you. If you’re already a graphic designer, this is a way to boost your credibility in the industry from the start!

22. Vinography (Blog Niche: Lifestyle, Wine)

Vinography Alder Yarrow

Like you really needed an excuse to blog about wine all day long anyway. This blog (founded in 2004 by Alder Yarrow) started as a personal project because he was the ‘go to’ guy from his peers about wine, and has now grown it into an authority website.

This blog features wine and sake reviews, restaurant reviews, and editorials.

23. Beyond the Tent (Blog Niche: Camping)

Beyond the Tent Ryan Cunningham

Camping is one of those “evergreen” niches. It’s constantly growing and the enthusiasts use the web to find all kinds of information about ‘how to’ and tips. People who camp out, absolutely love it and are really passionate about the entire thing. Ryan Cunningham is exactly that type of guy.

The blog started in 2012, and Ryan says, “I wanted to show people that camping with their family didn’t need to be complicated at all, but rather, easy, fun, and most of all, it creates life long memories.”

There are plenty of opportunities out there to earn a commission from recommending affiliate products. It’s a resource for every kind of camping type out there to make the trip more than a holiday but an adventure.

24. Sustainability Chic (Blog Niche: Sustainability)

Sustainability Chic Natalie Kay

Are you environmentally friendly? Want to spread the word and help others have an impact through sustainability and eco-friendly measures?

Then you can create a blog around this niche that allows people to help save the planet. Of course though, like any niche, you may want to try and narrow it down first to a specific type of environmental change that you want your readers to adopt.

Natalie Kay has created quite a following on social media by building a community of like-minded people. Her blog focuses on sustainable fashion design and clothes.

25. Weed Em and Reap (Blog Niche: Farm Life)

Weed em and Reap

The amount of hard work required and countless of hours to ensure a smooth operation of running a farm is by no means an easy feat. This could easily put people off from ever wanting to start their own farm.

If you’ve got knowledge in this area, perhaps you’ve lived on a farm yourself, or have cared for farm animals before, this niche could be for you. The amount of content that you could create around this niche is endless.

By showing people how you care for the animals and tips and tricks on how to harvest your crops perfectly every time, would be sure to get attention. You can use the blog at Weed Em and Reap for inspiration.


Bottom Line

Eventually, you’ll have to bite the bullet and choose a niche. By taking a systemized approach and not just choosing a random niche (that you think will make you the most money) is one of the most important decisions you can make as a new business owner.

If a perfect niche and perfect timing are what you’re after, then you’ll be waiting a long time…

Instead here is your pre-flight checklist before settling on your niche:

  • Come up with more blog niche ideas than just your “passion”. When you go to an ice-cream shop (do they still have those?), notice how many flavors are there. The same applies to blog niches. While your passion may be the obvious choice, there could be a flavor you haven’t tried yet!
  • Don’t be discouraged by the competition. I get it, you’re in the pilot’s seat and it’s scary. We’ve just seen above some bloggers making upwards of $100,000 per month. To make it worse, they’re in the same niche you’re in. By having competition though, it’s solid proof that people are actually out there making money (and so can you!).
  • Follow the validation steps. If you intend to make money from your blog and you find that it’s just going to be too hard to do, it’s a good time to go back and have a rethink. Better to find this out now than paying for a domain name, hosting, themes, etc., only to find that you can’t make any money from the niche.

By following the steps we’ve just gone through you will be well on your way to becoming a successful blogger. Remember that it will take time and you don’t have to be an expert to start. But your research and knowledge will lead you to become an expert.

Are you ready to get started? Then head on over to my guide on how to start your blogging business.

I’d love to hear about what niche you’ve chosen. Let me know in the comments below!

It’s time to be the pilot of your life and not the passenger.

2 thoughts on “How to Choose the Perfect Blog Niche in 2022 (+25 Profitable Niche Examples)”

    1. Hey Brian, thanks for the comment! Breaking things down is always a great way to stop feeling overwhelmed in a niche.

      All the best.

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